Top 5 Digital Marketing Tips to Grow Your Business Online
Sep 24, 2025
You're a Sri Lankan small business owner, and you wish you had more customers, don't you? Then try digital marketing. It allows you to reach more people online. You don't need much budget or additional skills. Just do these 5 easy tips to grow your business online.
1. Create a Facebook Page for Your Business
Facebook is well-known in Sri Lanka. Many use it every day. That is why your business must also be on Facebook.
Create a free Facebook Page
Add your business name, phone number, and address
Upload your product or service images
Add updates and promotions
Publish on Facebook 2–3 times a week so that your customers stay in their minds. You can even answer their questions in the comments or messages.
2. Add Your Business on Google (Google My Business)
When a person searches "bakery in Colombo" or "salon near me," Google displays local businesses. To be displayed, add your business to Google.
Visit google.com/business
Enter your business name, address, phone number, and opening hours
Add images of your shop or service
When people look for you on Google, they can call you or visit your shop. You can also get reviews from customers. Good reviews make you look reliable.
3. Communicate with Customers using WhatsApp
In Sri Lanka, almost everybody uses WhatsApp. You can use it for business too.
Create a WhatsApp Business account (free)
Add your business name and logo
Use it to answer questions, place orders, or send updates
WhatsApp is easy and fast. Most customers are happy when they can communicate with a company without any hassle.
4. Try Facebook Ads (Even Small Budget Works)
Facebook ads are cheap and useful. You can make your ad seen by many people around you.
Set a small budget (even Rs. 500 a week is okay)
Choose your audience according to age, location, and interest
Choose an easy image and easy text
Advertisements will help you get more likes, page views, and even sales. You don't need a big marketing team.
5. Build a Small Website
Having a website gives your business a professional look. It helps individuals learn more about what you do.
Can use WordPress or other simple tools
Publish your business information, products, pictures, and contact details
Add Google Maps to show where you are based
Websites are not expensive. We are here to support you in hosting your website. Once you have a site, share the link on your Facebook and WhatsApp.
Conclusion
You don't have to break the bank to do digital marketing. Begin small and grow gradually. Use Facebook, Google, WhatsApp and a basic website. Be present online. Engage with your customers. Guide them to discover and trust your business.
Best regards to growing your business online in Sri Lanka!
